From Political Tribes: Group Instinct and the Fate of Nations by Amy Chua:
As a student from rural South Carolina put it, “I think protesting is almost a status symbol for elites. That’s why they always post pictures on Facebook, so all their friends know they’re protesting. When elites protest on behalf of us poor people, it’s not just that we see them as unhelpful; it seems they are turning us, many of whom have a great deal of pride, into the next ‘meme.’ We don’t like being used as a prop for someone else’s self-validation.”
…What these elites don’t see is that Trump, in terms of taste, sensibilities, and values, actually is similar to the white working class. The tribal instinct is all about identification, and Trump’s base identifies with him at a gut level; with the way he talks (locker room), dresses, shoots from the hip, gets caught making mistakes, and gets attacked over and over by the liberal media for not being politically correct, for not being feminist enough, for not reading enough books. His enemies, they feel, are their enemies. They even identify with his wealth, because that’s what many of them want, along with a beautiful wife and big buildings with their name on them. For many working-class Americans, bein anti-establishment is not the same as being antirich.